I had coffee with a friend from a bridal magazine last night. She needed to unwind and whine again about how ironic it was to be unattached and working for a bridal mag. Woe is me.
Anyway, she had a stack of mags with her, and as I was browsing through them, there was this bit about Christine Bersola's "innovative" bridal biz. She preserves bridal gowns and bouquets.
So I was like, "Oh, this is new!" And my friend goes, "Hay, gaya gaya lang 'yan no. At ginaya na lang nga nya, wala pang kwenta. Bersola is one for the books."
Apparently, the first and only one to have this kind of service is The Bridal Conservatory. They have been doing this for almost 6 years, a first in the Philippines, and they have a very impressive clientele.
My friend says that Christine Bersola wanted The Bridal Conservatory to preserve her wedding gown and bouquet, but on x-deal, wherein Bersola would feature TBC on her morning show, Magandang Umaga Bayan, and TBC would preserve Bersola's gown and bouquet for free.
TBC turned it down, and Bersola put up her own Bridal Preservation business. Talk about sourgraping. Industry professionals say hers is such a bad copycat, that it fails miserably. TBC is not threatened at all, and is still doing very well I believe.
Bersola even came out with a wedding video, entitled something like "How To Plan Your Dream Wedding On Less Than P1M." Wedding suppliers' running joke is an answer to that, "Eh di x-deal!"
Another friend of mine from a glossy says that Bersola and Babao's wedding was also a major x-deal. Her souvenirs, food and venue were all free. All she had to do was mention them in her TV and radio shows. I also heard from a reporter that their wedding invitation had like this page of logos of her sponsors. Eeeew tacky! I have yet to see the invite, and if this is true, I'll post it here. Can anyone verify this?
If all this is true, I am so disgusted. I thought Babao's family was well-off? I even saw this celebrity home coverage of their house, and I think I saw Starck numerous times.
I was up really early last week, and when I turned on the radio, it was tuned in to some AM station, with Bersola and Babao on board. She actually promoted her bridal biz on air. She sounded like she didn't know what she was talking about. She said, "Ano nga ba 'yun?" and "Basta" a couple of times. And this was before I had coffee with my friend.
And to top it all off, she's trying to pull a Madge! She's coming out with children's books! Well, at least this is right up her alley, and she's hitting her market really well. I just hope the books are affordable by the masa.
Say it with me everyone. Ka-cheapan!